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How does app-ads.txt help mobile app developers capture more ad revenue? You have to log in to add a translation. Details

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How does app-ads.txt help mobile app developers capture more ad revenue?
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Source : https://www.ironsrc.com/blog/what-is-app-ads-txt/ You have to log in to add a translation. Details

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Source : https://www.ironsrc.com/blog/what-is-app-ads-txt/
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Fighting ad fraud. Bad actors may forge apps that impersonate legitimate apps, and mislead DSPs to spend brand budgets on their forged inventory. Legitimate developers end up losing out on ad revenue that was originally intended for them. App-ads.txt blocks unauthorized developer impersonations and minimizes instances of fraud that ultimately hurt developers’ bottom line. You have to log in to add a translation. Details

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Fighting ad fraud. Bad actors may forge apps that impersonate legitimate apps, and mislead DSPs to spend brand budgets on their forged inventory. Legitimate developers end up losing out on ad revenue that was originally intended for them. App-ads.txt blocks unauthorized developer impersonations and minimizes instances of fraud that ultimately hurt developers’ bottom line.
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Capturing revenue from brand spend. Brands today represent a growing and potentially significant revenue opportunity for developers. We can expect that many DSPs that adhere to app-ads.txt won’t purchase inventory missing the app-ads.txt file, just as they won’t buy unauthorized inventory on web. Developers who don’t implement app-ads.txt are likely to be removed from DSPs’ pool of targeted media. You have to log in to add a translation. Details

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Capturing revenue from brand spend. Brands today represent a growing and potentially significant revenue opportunity for developers. We can expect that many DSPs that adhere to app-ads.txt won’t purchase inventory missing the app-ads.txt file, just as they won’t buy unauthorized inventory on web. Developers who don’t implement app-ads.txt are likely to be removed from DSPs’ pool of targeted media.
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There are two main benefits for app developers. You have to log in to add a translation. Details

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There are two main benefits for app developers.
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How app-ads.txt can benefit your mobile app? You have to log in to add a translation. Details

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How app-ads.txt can benefit your mobile app?
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Please clear your browser cache and reload the ads.txt OR app-ads.txt link. You have to log in to add a translation. Details

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Please clear your browser cache and reload the ads.txt OR app-ads.txt link.
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My .txt file doesn’t show up at all. You have to log in to add a translation. Details

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My .txt file doesn’t show up at all.
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More details here : https://youtu.be/T_4uK2HnOy0 You have to log in to add a translation. Details

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More details here : https://youtu.be/T_4uK2HnOy0
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Concretely, publishers drop a text file on their web servers that lists all of the companies that are authorized to sell the publishers’ inventory. Similarly, programmatic platforms also integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell. This allows buyers to check the validity of the inventory they purchase. You have to log in to add a translation. Details

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Concretely, publishers drop a text file on their web servers that lists all of the companies that are authorized to sell the publishers’ inventory. Similarly, programmatic platforms also integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell. This allows buyers to check the validity of the inventory they purchase.
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It is an IAB-approved text file that aims to prevent unauthorized inventory sales. In a fragmented advertising ecosystem, ads.txt serves as a method of improving transparency for demand side platforms. In fact, DSPs aren’t buying web supply that isn’t authorized via ads.txt. You have to log in to add a translation. Details

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It is an IAB-approved text file that aims to prevent unauthorized inventory sales. In a fragmented advertising ecosystem, ads.txt serves as a method of improving transparency for demand side platforms. In fact, DSPs aren’t buying web supply that isn’t authorized via ads.txt.
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What’s ads.txt ? You have to log in to add a translation. Details

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What’s ads.txt ?
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This file opens the door for a new level of transparency. You have to log in to add a translation. Details

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This file opens the door for a new level of transparency.
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Thanks to app-ads.txt file, Mobile and OTT app publishers can list the ad tech vendors that are authorized to sell or resell their ad inventory, and programmatic ad buyers can check these lists to make sure that a company claiming to offer an app’s inventory is actually able to sell the app’s inventory. You have to log in to add a translation. Details

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Thanks to app-ads.txt file, Mobile and OTT app publishers can list the ad tech vendors that are authorized to sell or resell their ad inventory, and programmatic ad buyers can check these lists to make sure that a company claiming to offer an app’s inventory is actually able to sell the app’s inventory.
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The app-ads.txt file is the version of ads.txt for mobile in-app and OTT advertising, to combat bad actors that disguise themselves as another company’s app in order to siphon the money that advertisers are spending on mobile and OTT advertising. App-ads.txt files are formatted the same as ads.txt files (view IAB FAQ for ads.txt and app-ads.txt). You have to log in to add a translation. Details

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The app-ads.txt file is the version of ads.txt for mobile in-app and OTT advertising, to combat bad actors that disguise themselves as another company’s app in order to siphon the money that advertisers are spending on mobile and OTT advertising. App-ads.txt files are formatted the same as ads.txt files (view IAB FAQ for ads.txt and app-ads.txt).
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